Beverage Packaging
Like all packaging, beverage labels and bottles speak volumes about the quality of the contents. The color and shape of the bottle/can, the type of holder (4 pack vs 6 pack) all contribute to the sense of style and quality. Design consistency across all pieces is important and more involved than simply placing the same logo on all packages. You must chose from one of the following: • Iced Tea (Non-Alcoholic) • Child’s juice or milk drink (container should not be breakable, ie: juice box, bag, plastic, etc.) • Energy drink (Red Bull, vitamin infused, etc.) Once you have decided on the direction of the product, you will create the name/image/logo. Then you will design the following components: • 12 oz can/bottle or appropriate container: you will render the full label or wrap graphic for can, perhaps even bottle top. • 3 different flavors • 4- or 6-pack holder |
My product was a child's juice drink. The logo i designed was a penny farthing made out of fruit and was designed to imitate a fruit sticker. The brand I then decided to name "Ride On!" after the bicycle theme and to show the idea that this was for active kids who play outside a lot. The containers themselves are shaped like fruit, there would be a different one for each flavor. The logo would them go onto the product like a fruit sticker and the drinks would be sold in packs of 6 inside a mesh bag similar to ones you find in the grocery store that hold fruit. I created 3D models of my containers on tinkercad.com and I was able to print out two of my designs for this project. I created models for an apple, an orange, a pear, a lemon, a peach, and grapes. Of those I was able to print the apple and the lemon. If this were to become an actual product I would have the juice containers photographed with actual fruit.